200K views
★ 4.2 on Amazon Japan · 🇰🇷 Made in Korea
Underarms you don’t
BnD UNDERARM & ARMPIT CREAM
Underarms you don’t
have to hide
The niacinamide cream real people are filming their results with. Smoother-feeling, brighter-looking skin — no scrubbing.
NiacinamideLicorice rootCentellaNon-sticky
BEFORE & AFTER
One routine. Four weeks.
The same underarm, photographed at the start, at week 2 and at week 4 of using BnD.
Swipe → · Progress photos shared by a BnD user. Individual results vary.
HOW TO USE
4 easy steps
STEP 1
Clean & dryAfter your shower, pat your underarms completely dry.
STEP 2
Take a pea-size amountThat’s enough for one underarm. Use a clean, dry finger.
STEP 3
Massage in circlesRub in gentle circles until it sinks in. Elbows and knees, too.
STEP 4
Repeat dailyMorning and/or night. Give it 4 weeks of steady use.
WATCH THE ROUTINE
@.ashleyharper19
Shows exactly how she applies it — circular motions on the underarm, then the elbows.
THE SCIENCE, SIMPLY
Why underarms look darker
Your underarms deal with more rubbing than almost anywhere else. Over time, skin can respond with extra pigment and a build-up of dry, rough cells — so the area looks darker and duller.
👕FrictionClothes and arm movement rub all day
🪒Shaving & waxingRepeated irritation adds up
🌵DrynessDead skin builds up and looks dull
↓ BnD does 4 jobs at once ↓
EVEN OUTHelps tone look more even
The star ingredients for a brighter, more uniform look.
Niacinamide (vitamin B3)Licorice root extractSMOOTHSoftens rough texture
Helps bumpy, dry patches feel smooth again.
Willow bark extractAllantoinCALMComforts after shaving
Botanicals known for soothing delicate skin.
Centella asiaticaChamomileHYDRATEKeeps skin moist & supple
Well-hydrated skin looks fresher and less dull.
Hyaluronic acidArgan oilGlycerinNew to skincare? Niacinamide is a form of vitamin B3 and one of the most widely studied skincare ingredients — loved for helping skin look more even and feel smoother. BnD pairs it with licorice root and calming botanicals, so it’s gentle enough for delicate areas.
Key ingredients from the full ingredient list printed on the package (Japan-market version, 100 mL).
WHY BnD
Why this one — not just any lotion?
| BnD | Body lotion | Scrubs & DIY hacks | |
|---|---|---|---|
| Made for delicate, high-friction skin | ✓ | — | — |
| Niacinamide + licorice root | ✓ | — | — |
| Gentle — no scrubbing | ✓ | ✓ | — |
| Moisturizes while it works | ✓ | ✓ | — |
| Non-sticky — dress right after | ✓ | — | — |
4.2★Rated on Amazon Japan
100 gGenerous jar for daily use
🇰🇷Korean formula
REAL PEOPLE
Real people, real routines
Everyday users sharing their BnD routines. Tap a video to pause, 🔈 for sound.
88K views
Swipe for more →
REVIEWS FROM JAPAN
What Japan is saying
Reviews and customer photos from Amazon.co.jp, translated and summarized. Tap a photo to enlarge.
4.2
★★★★☆
161 ratings
Source: Amazon.co.jp product page · as of Nov 11, 2026
Photo reviews
★★★★★Aug 2026
Honestly brighter after a month
Applied it every day for a month on elbows, knees and underarms. Dark-looking areas became less noticeable and skin looks brighter overall; dry, rough elbows now feel soft and moisturized. Now a must-have.
7 people found this helpful · photos labeled by the reviewer
K.✓ Verified PurchaseTranslated from Japanese
★★★★★Jul 2026
Gradual, not instant — but worth it
No overnight change, but improvement showed after a few weeks of daily use. Recommends it for softer skin and a gradually brighter look, and notes results depend on skin type and consistency.
12 people found this helpful
F.✓ Verified PurchaseSummarized
★★★★★May 2026
An easy-to-love cream
A subtle, classic “cream” scent — there, but not strong. Non-sticky yet very moisturizing, and it spreads far, so the jar should last. Looking forward to the results.
10 people found this helpful
M.✓ Verified PurchaseTranslated from Japanese
★★★★★Oct 2026
It is effective
Photo review with a short headline and no further comment.
H.✓ Verified PurchaseHeadline only
★★★★★Jan 2025
Moisture that lasts
A fluffy cream with a soft herbal scent and almost no stickiness. Skin stays moisturized and friction feels reduced. Note: it isn’t an antiperspirant.
C.Amazon Vine · free productTranslated from Japanese
★★★★★Dec 2024
Rich hydration — ingredients shared
Strong moisturizing feel with a faint cooling scent. Posted a photo of the ingredient list, which includes niacinamide, Centella asiatica extract and allantoin.
T.Amazon Vine · free productTranslated from Japanese
More reviews
★★★★☆Jun 2026
Smoother elbows by day 4
Applies it after the bath on elbows, knees and other friction areas. Rough skin on the elbows started flaking away by day four — planning to keep going.
53 people found this helpful
A.N.✓ Verified PurchaseTranslated from Japanese
★★★★★Oct 2026
For dry underarms & bikini line
Uses a rice-grain amount after towel-drying and layers a bit more on drier spots. Skin felt calmer and the tight, dry feeling eased within a few days. Tip: too much can feel slightly tacky.
A.I.✓ Verified PurchaseTranslated from Japanese
★★★★★Oct 2026
A generous jar, a gentle formula
Felt pricey at first, but there’s plenty in the jar. Likes the light, eucalyptus-like scent and that it’s gentle enough for delicate areas.
M.N.✓ Verified PurchaseTranslated from Japanese
★★★★★Sep 2026
Back for a second jar
On a repeat purchase. Underarms feel smooth and the darker area looks a little lighter — little by little with steady use.
R.N.✓ Verified PurchaseSummarized
★★★☆☆Sep 2025
A subtle difference
Using it on underarms and the inner-thigh crease. Darker areas look slightly lighter so far.
Y.✓ Verified PurchaseTranslated from Japanese
FAQ
Where can I use it?
Underarms, elbows, knees, the bikini line and other areas prone to dryness or friction. For external use only — avoid mucous membranes and broken skin.
When will I notice a difference?
Reviewers mention skin feeling smoother within days. A more even look takes consistent daily use — many people check in at 2 and 4 weeks. Results vary from person to person.
Is it sticky?
The texture is light and absorbs quickly. If it feels tacky, use a bit less — a small amount goes a long way.
What does it smell like?
A light, fresh scent — one reviewer compares it to eucalyptus. It isn’t perfume-strong.
Can I use it right after shaving or waxing?
Wait until any redness has settled. For sensitive skin, patch-test on a small area first.
